The romance industry is big. If you’ve done your research, you know that romance is the second most popular genre, capturing just over fifty percent of the market. But do you know the type of reader that comprises that percentage?
The general perception is that the vast majority of romance readers are women. That is true, but did you know that sixteen percent or romance readers are men.
The romance reader’s age ranges from the teens to well into the nineties with thirty to fifty-four years-old making up the bulk.
The romance reader lives with a spouse or significant other and has children. They’re professionals with an average income of $55,000 per year. They buy more than one novel monthly for entertainment, relaxation or to escape from stressed lives.
Data such as this is important to any marketer, which is what you become the moment you sell-publish your novel. From the above information, I conclude that I need to take into account that my target audience is smart, demands a well-written novel with a realistic plot and believable characters.
The worst misstep a writer can make is to write without knowing her audience. Breaking into an already glutted market is difficult enough without adding on the challenge of not knowing your audience.
Satisfying your reader’s expectations should be your focus when writing your novel because without them you won’t exist.
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